Research - Interviews

I interviewed several people as research for the Z brewery site. All of the people interviewed were in the specified target audience of people ages 21 to 35. Most said that they do not visit brewery sites often, if at all. One person even said that they couldn't think of anything at all that would get them to go to a brewery site. Most people initially confessed that they would need an incentive to go to a brewery site, such as discount to the restaurant or a good chance to win something. A few people responded that they know what kinds of beers they like to drink and would need a good reason to try a new one. One person doesn't drink at all, but indicated he might be interested in going to the beergarden for food with friends and would perhaps use the site to find directions and menus. A majority of people said that they liked to try new beers and would be excited for a new brewery and beergarden in town, and would visit a website to find out more about the beer and restaurant. When these people were asked about what they generally like in a website, all of them said they like sites that are easy to navigate. A majority also said that they like clean sites with good graphics and high visual appeal. Flashy ads and pop ups were among the most disliked web features.