Wednesday, January 20, 2010
Competitive Research
From looking at the websites of Dogfish Head, Sierra Nevada and Stone Brewing Co., I noticed some patterns that seem to be logical navigation components for most brewing company sites. All had an informational section about the beers themselves, including sections on seasonal brews and limited selection brews. Additionally many had a section about a related restaurant. This relates to Z Brew because of the proposed beergarden. It was also common to have some sort of community or news section. The file is available on google groups.
Subscribe to:
Post Comments (Atom)
Good resaerch and analysis - trying to find commonalities. Be sure to review others analysis. How will this influence your design/personas?
ReplyDelete